Sandra Oldfield

reprinted from Oldfield's Wandering courtesy Sandra Oldfield.

I took this picture of Tinhorn Creek employees on Monday, September 11, 2017 at 9:00AM. It was the hardest and the greatest picture I have ever taken.  The shutter clicked just before I shared the news with them that Andrew Peller Limited had purchased the winery. I share it today with you because it has come to embody everything that is at the centre of Tinhorn Creek and Miradoro as well. Yes we grow great grapes on great land, make exceptional premium wines, host concerts and events, offer an exceptional dining experience and sell our wine in fine retail outlets and restaurants. But found in this picture is why the grapes are great, why the wines have a sense of place, why the bills get paid on time, how the visitors are welcomed, how the cases sell out year after year, and how the food is prepared with love. THIS is Tinhorn Creek. It was Tinhorn Creek when I took the picture and it is still Tinhorn Creek today.

Andrew Peller has taken on big things when it purchased Tinhorn Creek. Their leadership has conveyed to me that they will keep the culture we have built, its sense of place, what makes it unique, its innovation and fierce independence and above all complete flexibility during the transition. I know Andrew Peller will do these things because these are the qualities that attracted them to us in the first place.  Tinhorn Creek can do nothing but continue to be those things because they are inherent in its DNA. These qualities are inherent in Tinhorn Creek’s DNA because they are inherent in every single employee that works there.

Every single employee.

I would suggest Andrew Peller purchased Tinhorn Creek and Miradoro for one more quality that is elusive but gets to the core of who every person is in the picture. A collective sense of Empathy. Empathy for coworkers, for customers and community. It is a shared sense of Empathy that has blossomed at Tinhorn Creek over these past 23 years. The people of Tinhorn Creek will help show Andrew Peller their unique brand of Empathy. I know they will because they are all exceptional mentors in this field and their Empathy is infectious.

Having spent the last 31 waking hours since the announcement meeting with 31 employees, I can say that Tinhorn Creek and Miradoro have a large number of Kind and Gentle Souls on staff. In fact there are a disproportionate number of Kind and Gentle Souls on this hill.  Compassion for their coworkers comes before wine or food because they know that anyone can go to a job every day but some get to go to a place that they love and are loved in return.  This has instilled a great sense of pride and ownership.  Person after person has sat down with me since Monday and intimated that they feel like THEY own Tinhorn Creek.

Andrew Peller must be prepared to share their new ownership with those who feel it is already theirs—the employees.

In the end what are people really remembered for? Winemakers are never memorialized for that one stellar wine they made. Viticulturalists never for that time they averted frost. CEOs never for that big sale or acquisition. We are remembered for the way we treated one another. How we empathize with one another, or tell a humorous joke that breaks the tension or give an extra long hug at the end of a very long day. The PEOPLE of Tinhorn Creek and Miradoro don’t just work there, they ARE Tinhorn Creek and Miradoro and they cannot be any other way. That is why this company was so attractive to Andrew Peller. That is why these people now need to get on with what they were hired to do. Grow great grapes. Make exceptional wines. Treat visitors like they’ve walked into their home. Welcome diners with a warm smile and an unparalleled food experience. Treat suppliers with respect. Hand-sell each case in the marketplace with care and dedication–whether it’s by a Tinhorn Creek employee or by one of our amazing, dedicated partners at Trialto. Get on with being Tinhorn Creek and Miradoro.

When you fall in love with a company, the way Kenn and I did many years ago, you can only pass that baton on to someone else when you know that they will sustain what you built, care for the resources you have amassed and then take those resources–people being top on the list–and grow from there to reach even bigger and better heights. With a foundation like Tinhorn Creek, Andrew Peller cannot do anything but soar.  From vineyard to cellar to hospitality to administration to sales and marketing, every last person has told me they are dedicated to seeing Tinhorn Creek and Andrew Peller thrive because they are so heavily invested in the culture we have built and don’t want to lose this collective sense of Empathy.  Remember, these are Kind and Gentle Souls.

Note - Sandra Oldfield winemaker and former co-owner and CEO of Tinhorn Creek. Please see Women of Wine.

Sandra also wrote In summary, what are I going to be doing now? I will still live vicariously through me.

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